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Strategy

The Circular Economy

Circular economy is an economic system where the value of products, materials and resources is maintained in the economy for as long as

GDP is dead

Despite our continual pursuit of economic development, people are still suffering from hunger and extreme poverty in many parts of the world.

Reasoning from first principles

With upwards of three billion people dependent on seafood for their animal protein intake; making the industry accountable for its actions, by measuring and incentivising business impact towards a sustainable food system that works for everyone, is indeed a worthwhile goal.